May 29, 2013 - 5:27pm

May 29, 2013 - 5:26pm
The American Marketing Association defines market research as the process of using information to link the public to marketers. Investopedia says market research allows companies to better understand their target market and how they will respond to a product or service. Market research is traditionally seen as being used in the business sector.
April 25, 2013 - 1:09pm
April 9, 2013 - 5:28pm
March 20, 2013 - 3:44pm
Sometimes your ideas aren’t linear. They involve complex relationships, dependencies, etc.
March 20, 2013 - 3:37pm
The Improve Group is always looking for creative ways to measure and evaluate program outcomes and their long-term impacts. Ripple effect mapping brings something new to the table by framing analysis around the initial program outcomes and how they connect to and interact with the larger service area, community, etc. It is a participatory strategy for measuring program outcomes, particularly those requiring collaboration among stakeholders or sectors.
March 18, 2013 - 7:35pm
Evaluation for Improvement: A Seven-Step Empowerment Evaluation Approach provides an in-depth analysis and practical application of Empowerment Evaluation. Empowerment Evaluation (EE) is gaining a lot of attention in the evaluation community. The overarching goal of this approach is to empower a program’s stakeholders with the capacity to effectively plan, implement and evaluate their own programs.
March 18, 2013 - 1:53pm