Many programs delivered by the nonprofit and public sectors are designed to help change people’s lives. For example:
A number of published resources are available to help you as you decide the important types of evidence for knowledge, attitude and behavior outcomes. For example:
McGee, Bernestine et al. Perceptions of Factors Influencing Healthful Food Consumption Behavior in the Lower Mississippi Delta. Journal of Nutrition Education and behavior. v40 n2, March/April 2008
Pollack, Anne et al. Using Behavior Change Theory to Communicate Effectively. The Evaluation Exchange, Harvard Family Research Project. v8, n3, Winter 2002
Fishbein, M. et al. Factors Influencing Behavior and Behavior Change. Handbook of Health Psychology, 2001.
Schwarz, Norbert and Oyserman, Daphna. Asking Questions About Behavior: Cognition, Communication, and Questionnaire Construction. American Journal of Evaluation. v22 n2, 2001.
[1]If you conduct an Internet search for the term “attitude assessment”, you will get thousands of results, many including pre-validated assessments that may be relevant to your situation, such as the school attitude assessment survey.
- A nonprofit focused on environmental justice hopes to get neighborhood residents involved in grass-roots activism, including calling policy makers, supporting candidates and monitoring environmental issues
- A county public health department has implemented a number of incentives and opportunities to increase the numbers of people who choose to walk or bike for their regular commute
- An arts institution prepares teachers to use new methods and expand their lesson curriculum through professional development and collaborations with local artists
Type of outcome | Ways to document outcome | When outcome is likely to be evident | Other considerations |
Improved knowledge |
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Improved attitudes |
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Improved behavior |
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[1]If you conduct an Internet search for the term “attitude assessment”, you will get thousands of results, many including pre-validated assessments that may be relevant to your situation, such as the school attitude assessment survey.