Expertise
Communications
Alice applies her eye for purpose-driven communications while writing proposals, final reports, and newsletter articles. Drawing on her academic research and writing experience, Alice helps explain complicated ideas clearly by using plain language and marketing content. Alice supports the organization by developing internal process documentation, such as creating guidelines on how to use photos for marketing purposes. When developing communications materials, Alice asks, “what do we want audiences to think, feel, or do?”
Marketing
Alice’s eye for strategy contributes to her holistic marketing approach, where she seeks to understand audiences, communication methods, and mediums. She develops narratives in communication campaigns that engage audiences and achieve goals. Alice combines her technical writing skills with her creative side to create marketing content that is clear and effective.
Communication Coaching
Alice’s roles as a writing center consultant, student success mentor, and presentation coach have honed her skills in communication coaching. She has experience working one-on-one and in small groups in order to workshop messaging, communication strategy, and writing mechanics. Alice uses those skills to help other IGers create clear, professional, and engaging narratives for proposals and final reports.
Professional Experience
The Improve Group | St. Paul, MN | Writer and Communications Assistant | 2023-present | Blends expertise in marketing, writing, editing, and communications to make the most of information, navigate complexity, and ensure clients’ investments of time and money lead to meaningful, sustained impact.
Department of Environmental Studies, The College of Wooster | Wooster, OH | Staff Writer and Communications Assistant | 2023 | Developed interactive course planning materials and department marketing strategy, creating thesis guideline handbook and optimizing department workflow.
Center for Advising, Planning, and Experiential Learning, The College of Wooster | Wooster, OH | Communications Specialist | 2021-2023 | Developed virtual and in-person communications strategy for yearly new student Academic Registration and Orientation program, including weekly newsletters, social media campaigns, workshop presentations, and internal training materials.
The College of Wooster Writing Center | Wooster, OH | Writing Tutor | 2021-2023 | Implemented copyediting and communication coaching expertise to facilitate writer composition, reflection, and revision, creating clear messages across diverse topic areas and assignments.
Education
The College of Wooster | Bachelor of Arts in Environmental Studies (major) and Sociology (minor)
Want to learn more about Alice? Check out their full resume here!