In our work with Girl Scouts USA to evaluate the Uniquely ME! initiative (funded primarily by the Unilever/Dove Self-esteem fund) we will have the opportunity to learn about girls self-esteem and body image, and record a number of their stories on video.

A DOVE video highlights why this issue is so important; with unrealistic standards of beauty promoted through intense media saturation, girls express on-going confusion about what healthy body images are. A report from Girl Scouts shows that girls think that being healthy has more to do with appearing “normal” and feeling accepted than maintaining good diet and exercise habits.